University of Siena - Interaction Design Class (Master Degree Thesis project - 2010. Score: 110/110)
There was no real online tool to allow a community of motion-graphic-lovers to gather together online and practice their passion. This was a great opportunity to explore whether there was a real need and ultimately design something for supporting the motion-graphic designers community.
I worked closely with Studio21 to an application that allows motion-graphic designer to create and share their art.
I did benchmarking and user research using interviews and questionnaires, to investigate the community and her activity. I analyzed all the data and I generated personas, concepts and scenarios. I sketched and prototyped mock-ups and tested them with expert and less expert motion-graphers.
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