Supporting a large organisation during their digital transformation
The romanian brench of this Telco Client was committed to improve their conversions by making the online channel the core of their purchasing experiences.
In order to do so, they decided to transform their ways of working: while their digital department started to implement Agile methodologies, they wanted their website to become the main platform to manage online sales.
My objectives for this project were focused not only on providing a delightful purchasing experiences for their customers, but also on educating the digital team on User Centred Design methodologies, so to support their overall transformation.
